Back in 2010, I had the opportunity of working at BBC with an outstanding and innovating group of people. I worked on a project called, BBC Snippets. From its humble beginnings as a Rails project built on sphinx to micro-services built on top of solr, it was the most satisfying and fun project I’ve ever worked on. To top it all, it was solving a real issue. It reduced the researching and creating snippets time down to a few minutes.
If you didn’t know, SIC stands for Standard Industrial Classification and it’s a way of classifying different industries.
You must be wondering why the hell am I talking about SIC codes. Well, I have been trying to contact people about Suggestion.io, the project I have been working on lately. Now, to spread the word, you need contacts with their emails. We have collected a lot of emails from invites but not having enough prospect users at the top of the funnel leads to only a handful at the other end and to truly succeed you must pour in a lot of users at the top of the funnel.
No matter where you buy the list of contacts from, you will have to filter the results by the industry type. Suggestion.io’s main audience is online e-commerce stores and after going through the list of 2003 SIC codes, I found 52.60 (Not in Retail stores) which matches perfectly to our requirements. I have not had the chance to explore the results further but I am sure it is what we are looking for.